Deepfake fraud has gone "industrial," an analysis published by AI experts has said. From a report: Tools to create tailored, even personalised, scams -- leveraging, for example, deepfake videos of Swedish journalists or the president of Cyprus -- are no longer niche, but inexpensive and easy to deploy at scale, said the analysis from the AI Incident Database.

It catalogued more than a dozen recent examples of "impersonation for profit," including a deepfake video of Western Australia's premier, Robert Cook, hawking an investment scheme, and deepfake doctors promoting skin creams. These examples are part of a trend in which scammers are using widely available AI tools to perpetuate increasi...