Facebook announced Friday they're launching a badge "that verifies there's a real person behind a profile".

"You record a short video selfie, which we check against your existing profile photos to confirm a match. The process is free and typically takes just a few minutes. Accounts must meet our trust and safety standards to qualify for verification...." Once verified, your badge will appear across the places on Facebook where it matters most: Marketplace, Dating, Groups, and Profile to start. Over time, we'll add badges in Feed posts as well. There's no subscription fee — you verify once, and the badge travels with you across Facebook... [Y]ou'll see the Verified badge on accounts that h...