The Hims & Hers lawsuit has put the telehealth provider under scrutiny after the FTC, along with Utah and California authorities, accused the company of deceptive billing practices and unlawfully sharing consumers' sensitive health information with third-party advertising platforms. According to a complaint filed in federal court, regulators allege that Hims & Hers misled consumers about its privacy protections, enrolled users in recurring subscriptions without clear disclosure, and shared health-related data with companies including Meta and Snap.

The complaint alleges that the San Francisco-based telehealth provider failed to clearly inform consumers that prescription charges could be pr...