McDonald’s Built a 515-Page Dossier on Me. It Says I’ll Never Stop Eating There
McDonald’s Built a 515-Page Dossier on Me. It Says I’ll Never Stop Eating There
Wed Aug 12 2026
B2C
Privacy
Marketing
www.wired.com
I requested a copy of my data from McDonald’s loyalty program and received an extensive, personalized report that algorithmically predicts my next purchase.