
Targeted advertising is also targeting malware
Online ads are increasingly being used a means of introducing malware into organizations, according to The Media Trust. “Malvertising surpassed both email and direct hacks as the leading vector for malware delivery worldwide,” said Chris Olson, CEO of The Media Trust, an ad scanning and filtering company with, perhaps, a vested interest in playing up the threat posed by ads. Millions of copies of a single infected advertising creative or script can be distributed across pulblishers in seconds, the company said in its 2026 Intelligence Report. The use of AI is accelerating this, allowing malicious actors to write adaptive malware that changes its behavior based on location, browser, or device...