
The deepfake dilemma: From financial fraud to reputational crisis
Deepfake technology has crossed a critical threshold. What was impossible 10 years ago and required specific expertise only a few years ago is now cheap and accessible. Worse, it’s now good enough to fool a wide range of employees and executives. In fact, a 2025 Gartner survey found that 43% of cybersecurity leaders experienced at least one audio deepfake, and 37% experienced video deepfakes in the past year. These findings reflect what we see in the wild. Deepfakes are no longer a hypothetical future risk; they are showing up in real workflows, decisions and incidents. Meeting this sophisticated and evolving challenge demands rapid verification, cross-functional coordination and clear commu...