CX (customer experience) has always been built on trust. But in today’s digital-first world, trust is no longer just about polite agents or fast response times – it’s about data. Who holds it, how it’s used, and whether it is safe.  Every CX interaction generates sensitive information such as voice recordings, chat transcripts, payment details, personal identifiers, and behavioural data. Customer experience platforms have become some of the richest data environments […]