Ring's Super Bowl ad on Sunday promoted "Search Party," a feature that lets a user post a photo of a missing dog in the Ring app and triggers outdoor Ring cameras across the neighborhood to use AI to scan for a match. 404 Media argues the cheerful premise obscures what the Amazon-owned company has become: a massive, consumer-deployed surveillance network.

Ring founder Jamie Siminoff, who left in 2023 and returned last year, has since moved to re-establish police partnerships and push more AI into Ring cameras. The company has also partnered with Flock, a surveillance firm used by thousands of police departments, and launched a beta feature called "Familiar Faces" that identifies known peop...