What if the “high-performing” ad campaign you’re celebrating is actually powered by malware?

Mike Schrobo, CEO and Co-Founder of Fraud Blocker, has spent years looking behind the numbers—and what he sees isn’t just wasted marketing spend. It’s compromised devices, automated agents, and hidden networks quietly manipulating digital advertising systems at scale.

Ad fraud is often brushed off as a marketing inefficiency. But with online ad revenue nearing $100 billion in 2024 and global losses projected to reach $172 billion by 2028, the stakes have grown far beyond inflated clicks.

According to Schrobo, many of today’s fraud schemes rely on the same techniques used in broader cyberattac...